Question 1

How does Elli work?

Accepted Answer

Elli is a UGC platform that connects businesses with vetted content creators across MENA. Brands create a campaign brief, get matched with suitable creators, receive authentic video content, and own the rights to use it across their marketing channels.

Question 2

Who owns the content created through Elli?

Accepted Answer

The brands retain full ownership of all content they purchase through Elli. Once a video is approved and payment is made, the brand has complete commercial rights to use the content across all platforms with no restrictions.

Question 3

What is an honest review video?

Accepted Answer

An honest review is an authentic video where a creator shares their genuine experience with your product — including both pros and cons. This format builds exceptional trust with audiences because it feels real and unscripted, making it highly effective for driving purchase decisions.

Question 4

What is an unboxing video?

Accepted Answer

An unboxing video captures the creator receiving and opening your product for the first time on camera. It typically features the packaging, the unveiling process, and the creator's immediate first impressions — a highly engaging format that performs well on TikTok and Instagram.

Question 5

What happens if I cannot find the right creators for my campaign?

Accepted Answer

If you are not satisfied with the initial creator matches, our team can personally invite additional creators to join your project based on the specific qualities you are looking for. Broadening your target criteria also typically increases the number of creator applications you receive.

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